Empowering meaningful change
just add water is a creative agency focused on empowering individuals, teams and organisations to work more intelligently and more effectively. People come to us because we are experts in the use of storytelling, bringing about meaningful change through leadership development, employee engagement and brand experience.
For a bitesize version of what we do – click below.
What we do
A good story cannot simply be devised; it must also be distilled. For over 15 years we’ve been helping our clients with both of those challenges. we help our clients to become more inspirational, engaging and effective in connecting with audiences inside and outside of their organisations. We do this in three ways – leadership development, employee engagement and brand experience.

Leadership Services
Experience tells us that a company without a story is a company without a strategy. We help senior leaders to create and deliver compelling stories that shape the future of their organisations. We do this through coaching, facilitation and experiential learning. We also help to build high performing leadership teams that are fully equipped to reach their organisations’ objectives through bespoke learning and development programmes.
CASE STUDIES
– IHG
– Thomson Reuters
– BP Oil Americas

Employee Engagement
When it comes to choosing brands consumers always have choices. An employee has just two: to stay or to leave. The challenge for any leader is to ensure that every employee who chooses to stay is actively playing their part in creating the success story of that organisation. We help to make sure that the employee communities understand that story and their role within it through: internal communications; change management and large scale training and engagement campaigns.
CASE STUDIES
– McDonalds Employee
– Dubai Airports
– IHG

Brand Experience
Building deeper relationships between brands and their consumers is an important step in generating growth and market share. We create and deliver experiential sales, marketing and promotional activities for our clients. Building on our leadership and employee engagement work, we help bring brands to life by delivering experiences which put your customers at the very heart of your brand.
CASE STUDIES
– Tata Global Beverages
– IHG Brand Experience
– BP Remediation