Empowering meaningful change

just add water is a creative agency focused on empowering individuals, teams and organisations to work more intelligently and more effectively. People come to us because we are experts in the use of storytelling, bringing about meaningful change through leadership development, employee engagement and brand experience.
For a bitesize version of what we do – click below.





















What we do

A good story cannot simply be devised; it must also be distilled. For over 15 years we’ve been helping our clients with both of those challenges. we help our clients to become more inspirational, engaging and effective in connecting with audiences inside and outside of their organisations. We do this in three ways – leadership development, employee engagement and brand experience.

Leadership Services

Experience tells us that a company without a story is a company without a strategy. We help senior leaders to create and deliver compelling stories that shape the future of their organisations. We do this through coaching, facilitation and experiential learning. We also help to build high performing leadership teams that are fully equipped to reach their organisations’ objectives through bespoke learning and development programmes.

– Thomson Reuters
– BP Oil Americas

Employee Engagement

When it comes to choosing brands consumers always have choices. An employee has just two: to stay or to leave. The challenge for any leader is to ensure that every employee who chooses to stay is actively playing their part in creating the success story of that organisation. We help to make sure that the employee communities understand that story and their role within it through: internal communications; change management and large scale training and engagement campaigns.

– McDonalds Employee
– Dubai Airports

Brand Experience

Building deeper relationships between brands and their consumers is an important step in generating growth and market share. We create and deliver experiential sales, marketing and promotional activities for our clients. Building on our leadership and employee engagement work, we help bring brands to life by delivering experiences which put your customers at the very heart of your brand.

– Tata Global Beverages

– IHG Brand Experience
– BP Remediation

'I just wanted to thank you all for your help and enthusiasm. We asked a lot of the teams, we took them out of their comfort zones, but the output was incredible and the credit for this goes to you for helping them understand what was possible.'

Ralph Wheeler,
SVP Group Financial Controller, IHG

'Top class. The work that Jeremy and the entire just add water team do has been truly inspirational not only for myself but for all of my team. They made work really FUN and effective! The energy and excitement generated by just add water has continued into our global workplace.'

Kathleen Lucas,
Head of Function, Remediation Management at BP

'When I think of just add water what comes to mind is a team of really creative people, who understand the challenges today's leaders face, and find incredibly skillful ways to help, support and shake these leaders. The team's roots in the arts world also makes a positive impact and offers a refreshing alternative to the corporate perspective.'

Elina Koussi,
Leadership Development Leader, Multinational Company 

'just add water was a true partner for me in my role at Thomson Reuters. Jeremy and the team approached every challenge with intelligence and a proactive mindset, delivering strategic and tactical interventions with equal success. They quickly understood the leadership dynamic and their passion and creativity never ceased to amaze.'

Michelle Horowitz,
Chief of Staff, Office of the CMO, Thomson Reuters

'I have worked with the team at just add water for many years and I keep asking them back because they consistently deliver great results. Their creativity and ability to translate corporate goals into meaningful messages is simply amazing!'

Jill Nealon,
SVP Human Resources & Development Unit, Dubai Airports