Connectedness now becomes key for organisations looking to develop resilience and harness the collective knowledge, experience and creativity of their people. McDonald’s UK&I have a large and dispersed workforce across their restaurants, fields and office locations, so asked just add water to help find a way of keeping people on the same page, that wasn’t another email, newsletter or meeting.

just add water became McDonald’s design and production lead for the series, and co-host for recordings. We produced scripts, content and ensured a strong and consistent narrative style. We worked closely with guests, agreeing structures and approaches that allowed them to come across in engaging and personable ways.

Over a 6-month period, working with the McDonald’s UK&I Leadership Team, we provided monthly podcasts covering a variety of topics, from managing change, new restaurant concepts, and McDonald’s approach to new ways of working; all from the personal perspectives of guests. But we also found time to explore people’s dream holidays, their Netflix guilty pleasures and other insights into what makes them tick!