Who we are

With a heritage that stretches between west end and broadway theatre, festival and television production as well as leadership development and management consultancy, we have a broad set of skills that brings the wisdom of the arts to businesses globally. We have an established core team in London with a wealth of experience and passion for our work around leadership development, employee engagement and brand experience.

Claire Sampson

Co-founder / Director

Biography

Claire is the brains trust of just add water and works directly with clients developing, designing and delivering leadership programmes, internal communications projects and brand awareness. With experience working in theatre, the public and private sector and prior to just add water as Director of Production at the Millennium Dome, she is regularly in demand for both her strategic approach and her production expertise. Claire is committed to delivering impactful live experiences with a focus on making them engaging and relevant to clients.
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Ian McKechnie

Consultant / Facilitator

Biography

Ian has 15 years‘ experience of training and facilitation to large organisations, much of it focused on shifting mindsets from a technical to a customer relationship focus. He has extensive experience training professional services and consultancy firms. His background in marketing management within financial and technology firms in the City lends a practical focus to his learning outcomes. His portfolio includes: individual & team development, employee engagement, influencing and presentation skills, consultative selling.
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Jeremy Sturt

Co-founder / Director

Biography

Jeremy‘s career path might be unorthodox but it has left him well equipped to tackle complex business issues and to generate highly innovative, relevant and engaging solutions. His approach is creative, effective and entertaining, and his repeat multi-year relationships with a diverse range of global clients are testament to the strength of his work. Since 1995 he has worked with corporate clients to design, develop and facilitate leadership development and employee engagement programmes, firstly with his creative consultancy Lively Arts, and since 2002 with just add water.
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George Prior

Business Development Director

Biography

George is a business development professional, with more than a decade’s years experience working in the world of tech start-ups. 

Building strategic commercial partnerships and selling SaaS products for brands including Guardian Media Group, Trinity Mirror, Mastercard, Europcar, Deezer and Live Nation, George has worked with some of the world’s largest media owners and consumer brands. 

Behind all of this experience is engagement – ranging from interactive fan campaigns for some of the biggest spending advertisers, through to tech solutions largest sports organisations in Europe. 

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Sara Vandenberghe

Consultant / Facilitator

Biography

Sara is an experienced leadership consultant and facilitator with significant experience of working within organisations – Diageo and Royal Bank of Scotland and consulting to blue-chip organizations – IHG, Shell, Lloyds of London, Lockheed Martin and the British Council. Partnering with businesses she helps release the potential and performance of its people to meet business goals by analysing and understanding the business needs and translating those into a strategy that delivers results.
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Jeremy Francis

Facilitator

Biography

Jeremy is an experienced facilitator and consultant who believes outstanding performance comes from allowing and encouraging individuals to flourish. He blends innovation, creativity and humour with an interactive engagement style that stimulates leadership behaviours and sustainable transformation. Jeremy joined BP as a graduate where he honed his developing passion for learning, and expertise in communications and leadership development. Jeremy enjoys endurance running and sailing, having completed in the Global Challenge round-the-world yacht race. He is married to Rebecca, an orthopaedic surgeon, has two children and lives in London.
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Amelia Vegting

Research and Business Development

Biography

Coming soon…

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Simon Doman

Consultant

Biography

Simon has a genuine passion for bringing messages to life. His style and flair and the influences he draws upon from the world around him ensure his work is engaging, relevant and always surprising. Simon calmly explores the needs of his clients and their audiences before his sharply focused strategic abilities get to work. With more than 15 years of expertise spanning the fields of broadcasting, design and live events and a client list including British Airways, London Underground, Vodafone and the Royal Household, his wit and charm ensure he is regularly in demand.
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Lauren Rogers

Associate Consultant

Biography

Lauren is a proactive and ambitious entertainment professional with extensive experience managing the technical requirements for theatres, live music venues and national productions; plus she works as a business development consultant within the Entertainment Technology industry. Lauren has been part of the management teams for some of the UK‘s largest events including The Big Chill, V Festival and The FIFA Club World Cup Abu Dhabi. Lauren is passionate about creating engaging experiences and further developing her skills in the areas of PR, digital marketing and communication.
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In addition to the core team we have a network of associates and partners that work with us to ensure we deliver exceptional work for every client all the time.

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Alastair Creamer

Facilitator

Biography

Alastair Creamer is a coach, trainer and facilitator who works with artists and other creative thinkers to solve business challenges. He specialises in helping people see their world from a fresh perspective by shifting patterns of behaviour; re-gaining confidence in generating ideas; and developing reflective practice by building greater self-awareness. In addition to running his own creative consultancy, Creamer and Lloyd, Alastair is the founder of Eyes Wide Opened (a ground-breaking new programme which helps young people become more directed, confident and employable through creative interventions and individual coaching).
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Edmund White

Facilitator

Biography

Edmund is an expert at helping, supporting and challenging his clients to ensure they attain their goals and achieve success. With experience in senior communication roles in the professional services and finance sectors plus extensive training as a certified coach, Edmund specialises in culture matching and culture change. Edmund works across all levels of an organisation, starting at the top and helping to engage all concerned in developing, realising and sustaining a culture appropriate to the goals and vision of the organisation.
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Alastair Nee

Facilitator

Biography

Alistair Nee is an executive coach and facilitator who specialises in helping business leaders and corporate teams thrive outside their comfort zone. With extensive experience as a business leader, his client centred approach is challenging, incisive and outcome focused. Alistair assists individuals to work more efficiently, to leverage opportunities and to manage conflict and difficult relationships effectively. Alistair is an accredited coach, certified NLP master practitioner, qualified to use MBTI and EQ-I tools, a member of the International Coach Federation, action learning group facilitator and key note speaker.
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Phil Orlandi

Associate Consultant

Biography

Phil has expertise in employee engagement, change leadership, management and leadership development, and internal and external consulting. With over 20 years of experience, Phil works with all levels of senior executives to create organisational solutions for a broad spectrum of multinational companies. Phil is a great team player and critical thinker who alleviates business challenges and makes a difference to every organisation he works with.
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Chris Sollett

Associate Consultant

Biography

Chris creates highly interactive workshops and presentations that help people to enhance their communication skills and to deliver business stories that are impactful, influential and engaging. A versatile team player, Chris has worked extensively in production management and as a facilitator. He worked for almost thirty years in theatre including fringe, cabaret, repertory, TiE, community theatre and opera with a wide range of companies including the Royal National Theatre and the Royal Shakespeare Company. Chris speaks fluent Spanish and has CELTA and DELTA qualifications. Chris strives to enable others to fulfil their potential through creative energy and organisational support.
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Tania Watson

Associate Consultant

Biography

Tania delivers a range of leadership and self-development programmes drawing on her expertise as a design and communications specialist, board member and executive coach. Prior to training as a Neuro-Linguistic Programming (NLP) practitioner, Tania worked within the UK‘s top communications agencies servicing corporate business needs and later ran her own successful communications consultancy. As well as being a certified master practitioner and trainer of NLP, Tania is a qualified executive coach and clinical hypnotherapist. She is a member of the Association for Coaching, the Professional Guild of NLP and the British Clinical and Strategic Hypnosis Association.
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‘I just wanted to thank you all for your help and enthusiasm. We asked a lot of the teams, we took them out of their comfort zones, but the output was incredible and the credit for this goes to you for helping them understand what was possible.”Top class. The work that Jeremy and the entire just add water team do has been truly inspirational not only for myself but for all of my team. They made work really FUN and effective! The energy and excitement generated by just add water has continued into our global workplace.’

Ralph Wheeler,
SVP Group Financial Controller, IHG

‘Top class. The work that Jeremy and the entire just add water team do has been truly inspirational not only for myself but for all of my team. They made work really FUN and effective! The energy and excitement generated by just add water has continued into our global workplace.’

Kathleen Lucas,
Head of Function , Remediation Management at BP

‘When I think of just add water what comes to mind is a team of really creative people, who understand the challenges today’s leaders face, and find incredibly skillful ways to help, support and shake these leaders. The team’s roots in the arts world also makes a positive impact and offers a refreshing alternative to the corporate perspective.’

Elina Koussi,
Leadership Development Programme Manager, GE

‘just add water was a true partner for me in my role at Thomson Reuters. Jeremy and the team approached every challenge with intelligence and a proactive mindset, delivering strategic and tactical interventions with equal success. They quickly understood the leadership dynamic and their passion and creativity never ceased to amaze.’

Michelle Horowitz,
Chief of Staff, Office of the CMO, Thomson Reuters

‘I have worked with the team at just add water for many years and I keep asking them back because they consistently deliver great results. Their creativity and ability to translate corporate goals into meaningful messages is simply amazing!’

Jill Nealon,
SVP Human Resources & Development Unit, Dubai Airports