Who we are

Claire is the brains trust of just add water and works directly with clients developing, designing and delivering leadership programmes, internal communications projects and brand awareness. With experience working in theatre, the public and private sector and prior to just add water as Director of Production at the Millennium Dome, she is regularly in demand for both her strategic approach and her production expertise. Claire is committed to delivering impactful live experiences with a focus on making them engaging and relevant to clients.
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_{Catherine is an experienced international leader having spent more than 20 years in global sales, business development, sponsorship, marketing and general management. Helping organisations to solve their leadership, talent management and human capital challenges; extensive experience in managing partnerships and key stakeholder relationships across both public and private sectors; Industry expertise includes executive education, media and communications.}

_{Prior to joining Just Add Water, Catherine was Head of Client Engagement at Human Capital & Leadership Institute (HCLI)  in Singapore, a strategic think-thank set up by the Singapore Ministry of Manpower (MOM), the Singapore Economic Development Board (EDB) and the Singapore Management University (SMU). AT HCLI, Catherine lead the Client Engagement team who supported more than 200 organizations operating in Asia helping them develop leadership and HR capability within their organizations. Catherine also lead the Institute’s large flagship conference, the Singapore Human Capital Summit as well as creating and leading HCLI’s inaugural Asian Human Capital and Leadership Symposium.}

_{Before moving to Singapore, Catherine was Head of International Sales & Acquisitions at Channel 4 Learning in the UK. Previous roles include long stints in the media sector at both the BBC, BBC Worldwide and Channel 4 Television where she led international sales teams and managed networks of global associates.}

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The youngest member of the just add water family, Amelia joined in December 2019 after recently graduating from The University of Liverpool with a first-class honours degree in BSc Psychology.

Amelia is our business development and research assistant, with lead responsibility for planning and the creation of content for our social media activities. With the increase of activities online over recent months, her role is increasingly client facing, working with facilitators, writers, and designers on a variety of projects responding to each bespoke requirement. Having started to build her experience with just add water’s live work, Amelia is now branching out working with different technologies to create all manner of online engagements; researching and developing content, creating materials, and following through to actively producing virtual workshops, meetings, webinars, and events.  Her recent client work includes projects for McDonald’s, Anglo American, Springer Nature, and Network Rail.

Amelia has recently started her Masters at City, University of London studying Organisational Psychology, so is now balancing working and studying part time.

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Ian has 15 years‘ experience of training and facilitation to large organisations, much of it focused on shifting mindsets from a technical to a customer relationship focus. He has extensive experience training professional services and consultancy firms. His background in marketing management within financial and technology firms in the City lends a practical focus to his learning outcomes. His portfolio includes: individual & team development, employee engagement, influencing and presentation skills, consultative selling.
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Simon has a genuine passion for bringing messages to life. His style and flair and the influences he draws upon from the world around him ensure his work is engaging, relevant and always surprising. Simon calmly explores the needs of his clients and their audiences before his sharply focused strategic abilities get to work. With more than 15 years of expertise spanning the fields of broadcasting, design and live events and a client list including British Airways, London Underground, Vodafone and the Royal Household, his wit and charm ensure he is regularly in demand.
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Alastair Creamer is a coach, trainer and facilitator who works with artists and other creative thinkers to solve business challenges. He specialises in helping people see their world from a fresh perspective by shifting patterns of behaviour; re-gaining confidence in generating ideas; and developing reflective practice by building greater self-awareness. In addition to running his own creative consultancy, Creamer and Lloyd, Alastair is the founder of Eyes Wide Opened (a ground-breaking new programme which helps young people become more directed, confident and employable through creative interventions and individual coaching).
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Edmund is an expert at helping, supporting and challenging his clients to ensure they attain their goals and achieve success. With experience in senior communication roles in the professional services and finance sectors plus extensive training as a certified coach, Edmund specialises in culture matching and culture change. Edmund works across all levels of an organisation, starting at the top and helping to engage all concerned in developing, realising and sustaining a culture appropriate to the goals and vision of the organisation.
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Phil has expertise in employee engagement, change leadership, management and leadership development, and internal and external consulting. With over 20 years of experience, Phil works with all levels of senior executives to create organisational solutions for a broad spectrum of multinational companies. Phil is a great team player and critical thinker who alleviates business challenges and makes a difference to every organisation he works with.
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Chris creates highly interactive workshops and presentations that help people to enhance their communication skills and to deliver business stories that are impactful, influential and engaging. A versatile team player, Chris has worked extensively in production management and as a facilitator. He worked for almost thirty years in theatre including fringe, cabaret, repertory, TiE, community theatre and opera with a wide range of companies including the Royal National Theatre and the Royal Shakespeare Company. Chris speaks fluent Spanish and has CELTA and DELTA qualifications. Chris strives to enable others to fulfil their potential through creative energy and organisational support.
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